Numbers you will finally see
WhoHeld turns your Amazon vendor blind spot into numbers. Here is the kind of picture you get for one brand on one market. All figures below are illustrative.
Illustrative figures, not client results. Your own numbers come from your own tracked catalog.
The invisible war behind the buy button
As a vendor or 1P brand, you do not hold the seller account. So Amazon shows you almost nothing about who takes the Buy Box on your own products, when, and at what price.
Holders rotate while you look away
Between two weekly reports, the Buy Box on your products can change hands many times. You see an average. You never see the rotation.
Cost: revenue booked by someone else, invisible in your reports.
The Buy Box simply disappears
Amazon can suppress the Buy Box on your listings. No banner, no email. Your conversion drops and nobody tells you why.
Cost: pages that stop selling while traffic stays.
Sellers settle on your listings
Third-party sellers come and go on your detail pages. Some stay. Their footprint grows one product at a time.
Cost: price erosion and a weaker annual negotiation.
One product, four jobs
Every chapter of the app, organized around what a vendor team actually has to do each week.
Defend your catalog
Every plan
A cockpit for your own ASINs: who held the Buy Box over time, which sellers take it, what changed since the last collection, and where you risk losing it next.
Lead your market
Lead and Lead+
Your category beyond your catalog: the products at the top of each shelf, who holds their Buy Box, which ones climbed or slid, what shoppers say about each brand, and new entrants as they arrive.
Time the calendar
Lead and Lead+
Prime Day and the other peaks, measured: what each event really changed for you, plus promo windows detected from price behavior alone.
Win the listing
Every plan, benchmark from Lead
A content score for each listing, reviews tracked over time, your sales rank trend, and Amazon's price line next to the Buy Box price. The content benchmark against your segment comes with Lead.
How it works
Three steps, and the first one takes minutes.
Plug your catalog
You give us ASINs and market segments. No seller account, no API keys on your side, nothing to install.
We watch every market
Your catalog refreshed by activity: every 24 hours for the products on your Hyper Care list and for 30 days after a Buy Box loss, at least every 28 days otherwise. In Lead+, a hero pack of 50 products checked every hour. Honest cadences, written into the contract. The market segments in your scope are swept monthly, without a contractual commitment.
You act
Alerts when something moves, a Monthly Business Review refreshed every Monday (Lead), and an evidence pack for the annual negotiation (Lead+).
Simple pricing, per market
Per marketplace, per month, excluding VAT. Unlimited users. Available on 11 Amazon marketplaces*.
One quarter of unnoticed Buy Box loss can cost more than a year of WhoHeld.
Defend
Volume and annual discounts available, see below.
Watch your own catalog.
- Your whole catalog, refreshed by activity: every 24 hours for the products on your Hyper Care list and for 30 days after a Buy Box loss, at least every 28 days otherwise
- Cockpit, Today and the Risks work queue
- Buy Box timeline and the sellers on your listings
- ASIN detail, with Amazon's price line
- Sales Velocity, Out-Of-Stock and Reviews
- Content audit of your listings
- Hyper Care watch list (up to 25 ASINs per country), alerts and a morning digest
- Browser extension (Chrome), installed with our team
Lead
Volume and annual discounts available, see below.
See the whole market.
- Everything in Defend
- Monthly market watch on the segments of your scope
- Market: the head of your shelves, your best rank vs #1, who holds the Buy Box, product moves and brand reviews
- New ASINs: new entrants in your market
- Promotions: what each event changed, and promo windows
- Competitor listings: sellers and offers
- Content benchmark against your segment
- Monthly business review with revenue at stake
Lead+
Volume and annual discounts available, see below.
Hourly focus on what matters most.
- Everything in Lead
- Adds a 50-ASIN hero pack
- Hourly checks on your hero products
- Hyper Care on 50 ASINs per market
- Evidence pack for the annual negotiation
Committed prices combine the volume discount, 15% from the third marketplace on all of them, and the 15% annual commitment discount, rounded to the euro. *Available marketplaces: France, Germany, United Kingdom, Italy, Spain, United States, Canada, Japan, Mexico, Brazil, India.
See your market before your next annual negotiation
Ask for a free teaser: we measure one of your markets for real and walk you through what we find. No account, no commitment. Then a guided pilot: an audit of your last 90 days, plus a 24-hour watch on the products you choose.